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Website Redesign Checklist for Lead Generation
Use this checklist to redesign a business website around speed, trust, service clarity, SEO, and enquiry capture.
Clarify the visitor path
A redesign should make services easy to understand and CTAs easy to act on. Every major page needs one primary conversion goal.
Protect SEO equity
Map old URLs, keep valuable pages, create precise redirects, and preserve canonical strategy before launch.
Connect forms to operations
Do not stop at visual polish. Capture leads into a CRM with source, landing page, service interest, and follow-up ownership.